2019 Contextual Engagement Report

14 August 2019

As mobile technology evolves, users are demanding richer experiences that enhance their daily lives. This evolution had created a crowded market in which brands are putting efforts in engaging with users and trying to win their loyalty. But engagement practices are not always seemed as welcomed by mobile users.

In our previous Mobile Usage Trends report, we identified the top reasons mobile notifications are negatively perceived by users. The standout source of frustration was that notifications lacked contextual relevance. Indeed, receiving a notification from a shopping app while working out outside might not be the best option. There are clear moments when users want to hear from mobile apps, and moments when they don’t.

This report will give you concrete data on user preferences regarding mobile engagement, and will show you how user context can be a simple way to improve the success of your mobile marketing campaign, while improving how your brand, product or service is perceived by your users.


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