News: Mobile Apps

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18

Apr
2019

dormant user

Reactivating the dormant user

Reactivation campaigns are an essential cog in the mobile marketing machine and are critical to high engagement and retention rates. In fact, mobile apps retain only 8% of their acquired users after 1 month, and users end up spending 80% of their active mobile time on 3 mobile apps. To get users’ attention and stay top of mind, reactivation campaigns are crucial to remind the user of the mobile app’s service and value.

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27

Mar
2019

2019 Transportation and Travel Report

Engagement is the fundamental measurement of success for mobile applications. But as more apps flood the market it becomes increasingly difficult to cut through the noise in order to appeal to users. Connecthings research shows the answer is simple: context. By using intelligence about location, time and user behavior, marketers and developers can better understand […]

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24

Jan
2019

2019 Mobile Usage Trends Report

Users expect “smart” applications that understand their behavior, anticipate their needs, and offer relevant solutions. Our recent survey, the ‘State of Mobile Application Usage’ revealed several useful trends for the mobile space related to location data, user behavior and privacy standards. Beyond that, applications that deliver experiences and enhance services based on user context will […]

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08

Nov
2018

Connecthings partners with Toot Sweet, the app bringing a new spark to Parisian nightlife thanks to augmented location

Connecthings signs a new partnership with the lifestyle and entertainment app Toot Sweet to help offer its users exciting experiences using augmented location. The mobile app promotes events and places to its 200,000 strong community, based on their locations and habits. Connecthings is proud to announce a new partnership with Toot Sweet, the mobile app […]

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03

Oct
2018

Connecthings Launches Augmented Location Platform to Fuel Richer User Experiences

Connecthings today announced the launch of Herow, an augmented location platform that provides mobile application developers and marketers with the tools and user insights needed to transform the way they deliver valuable, personalized mobile user experiences. A recent Connecthings survey of more than 1,000 mobile users, “The State of Mobile Application Usage,” shows a demand […]

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03

Oct
2018

How Augmented Location Fuels Mobile Marketing

By Laetitia Gazel Anthoine, CEO of Connecthings In today’s mobile application-crazed society, consumers expect “smart” applications that understand their behavior, anticipate their needs and offer relevant solutions. By moving beyond point-in-time pin drop location services to augment the application with user data in context, mobile marketers can provide a more valuable, contextual user experience that […]

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12

Jul
2018

Le Monde Awards Connecthings for International Efforts to Support Blind Commuters

Last March, Connecthings partnered with RATP Dev US, Capital Metro and BlindSquare to conduct a pilot program designed to transform the way blind and visually impaired transit users interact with service in the city of Austin, Texas. Through the use of Connecthings urban location technology and mobility intelligence, users of the popular navigation application are […]

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29

May
2018

Connecthings signs a partnership with Citygoo to offer ridesharing options in case of delays in public transport

Connecthings has signed a partnership with Citygoo, a leading car pooling app in France, to create an exclusive Smart Alert© service that warns the user of the delay or cancellation of their next bus or train while offering them a ride-share alternative. By joining their know-how in geo-location and machine learning, the two start-ups intend […]

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