News: Infographic



In retail, it’s context, context, context!

In which contexts do users prefer to receive notifications from retail apps? In which contexts do users typically use retail apps? These are the two questions that we wanted to address to help marketers of retail apps improve their campaign strategy. The results revealed a clear opportunity for the marketing teams of retail apps to […]

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dormant user

Reactivating the dormant user

Reactivation campaigns are an essential cog in the mobile marketing machine and are critical to high engagement and retention rates. In fact, mobile apps retain only 8% of their acquired users after 1 month, and users end up spending 80% of their active mobile time on 3 mobile apps. To get users’ attention and stay top of mind, reactivation campaigns are crucial to remind the user of the mobile app’s service and value.

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