News: News

22

Oct
2019

GET READY FOR AMERICA’S GDPR: CCPA

Get Ready for America’s GDPR: CCPA.Written by Jean-Noël Barneron, CIO of Herow, for StreetFight Mag, October 21, 2019. Over the course of the last few years, the level of complexity behind data protection has been matched only by how necessary it has become. With the passing of the GDPR in 2018, Europe paved the way […]

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17

Oct
2019

Herow closes $18.6 million round Series B.

Herow closes $18.6 million round for developers and marketers to serve contextual messages in mobile apps. Written by Paul Sawers for VentureBeat, October 15, 2019 12:02 AM. Herow, a French startup that helps marketers and app developers engage mobile users with contextual messaging, said it has closed an $18.6 million series B round of funding […]

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15

Oct
2019

HEROW Announces $18.6 Million Series B

Brings total funding to $19.7M through past investors PARIS and NEW YORK CITY – October 15, 2019 – HEROW, a leader in mobile engagement and user context, today announced the closing of its $18.6 million Series B from its historical investors Xerys Fund, Siparex and Calao Finance. Funds will be used to accelerate the deployment […]

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11

Oct
2019

CONNECTHINGS BECOMES HEROW

Connecthings is now Herow! Herow – a contraction of Here and Now – was born out of a strong belief: Context Matters. The here and now is what defines the mood, mindset, and motivations of people in today’s increasingly connected and mobile world. Successful organizations know that context is critical, and leverage that knowledge to better connect their […]

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14

Aug
2019

2019 Contextual Engagement Report

As mobile technology evolves, users are demanding richer experiences that enhance their daily lives. This evolution had created a crowded market in which brands are putting efforts in engaging with users and trying to win their loyalty. But engagement practices are not always seemed as welcomed by mobile users. In our previous Mobile Usage Trends […]

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14

Aug
2019

Mobile Matters for Business Success

Mobile phones have become ubiquitous – always on, everywhere. With two-thirds of the world’s population on mobile, these devices have become the most personal and powerful digital channel for people to interact with each other and directly with brands. Users are turning to their devices to search for information, purchase goods and services, and even […]

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