News: News

21

Jan
2020

MOBILE ENGAGEMENT: 5 TRENDS TO TRACK IN 2020

Paris, December 10, 2019 – HEROW – leader in mobile engagement and user context – today unveils the 5 trends related to data privacy, notifications, and user experience to follow closely in 2020. In the hyper-competitive mobile app industry, where retention rates average from 4 to 32% after 90 days, app publishers must maximize the […]

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18

Nov
2019

Introducing HEROW Live Events

And we are live! The HEROW team has developed a Live Events API (also known as webhooks) which allows clients to access the user intelligence collected by the HEROW SDK right from their servers. The feature is part of the team’s effort to allow marketing teams to augment all of their practices with the addition […]

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22

Oct
2019

GET READY FOR AMERICA’S GDPR: CCPA

Get Ready for America’s GDPR: CCPA.Written by Jean-Noël Barneron, CIO of Herow, for StreetFight Mag, October 21, 2019. Over the course of the last few years, the level of complexity behind data protection has been matched only by how necessary it has become. With the passing of the GDPR in 2018, Europe paved the way […]

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17

Oct
2019

Herow closes $18.6 million round Series B.

Herow closes $18.6 million round for developers and marketers to serve contextual messages in mobile apps. Written by Paul Sawers for VentureBeat, October 15, 2019 12:02 AM. Herow, a French startup that helps marketers and app developers engage mobile users with contextual messaging, said it has closed an $18.6 million series B round of funding […]

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15

Oct
2019

HEROW Announces $18.6 Million Series B

Brings total funding to $19.7M through past investors PARIS and NEW YORK CITY – October 15, 2019 – HEROW, a leader in mobile engagement and user context, today announced the closing of its $18.6 million Series B from its historical investors Xerys Fund, Siparex and Calao Finance. Funds will be used to accelerate the deployment […]

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11

Oct
2019

CONNECTHINGS BECOMES HEROW

Connecthings is now Herow! Herow – a contraction of Here and Now – was born out of a strong belief: Context Matters. The here and now is what defines the mood, mindset, and motivations of people in today’s increasingly connected and mobile world. Successful organizations know that context is critical, and leverage that knowledge to better connect their […]

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14

Aug
2019

2019 Contextual Engagement Report

As mobile technology evolves, users are demanding richer experiences that enhance their daily lives. This evolution had created a crowded market in which brands are putting efforts in engaging with users and trying to win their loyalty. But engagement practices are not always seemed as welcomed by mobile users. In our previous Mobile Usage Trends […]

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14

Aug
2019

Mobile Matters for Business Success

Mobile phones have become ubiquitous – always on, everywhere. With two-thirds of the world’s population on mobile, these devices have become the most personal and powerful digital channel for people to interact with each other and directly with brands. Users are turning to their devices to search for information, purchase goods and services, and even […]

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27

May
2019

The 10 Commandments of Location Intelligence Marketing

The explosion of mobile usage paired with the technical evolution of smartphones has brought the rise of location intelligence. Today, location intelligence brings contextual information and personalized experiences to many sectors including travel, mobility, retail, and healthcare. Behind the scenes, marketers are using this new tool to tackle many of the challenges related to discovering, […]

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22

May
2019

In retail, it’s context, context, context!

In which contexts do users prefer to receive notifications from retail apps? In which contexts do users typically use retail apps? These are the two questions that we wanted to address to help marketers of retail apps improve their campaign strategy. The results revealed a clear opportunity for the marketing teams of retail apps to […]

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18

Apr
2019

dormant user

Reactivating the dormant user

Reactivation campaigns are an essential cog in the mobile marketing machine and are critical to high engagement and retention rates. In fact, mobile apps retain only 8% of their acquired users after 1 month, and users end up spending 80% of their active mobile time on 3 mobile apps. To get users’ attention and stay top of mind, reactivation campaigns are crucial to remind the user of the mobile app’s service and value.

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18

Apr
2019

user-privacy

Our 4 User Privacy Best Practices

In his 3,200-word missive opinion piece, Mark Zuckerberg’s exposed his vision of Facebook’s future. He explained how the company will increasingly shift away from public posts to encrypted, ephemeral communications on its trio of messaging apps. According to the head of the world’s biggest social network, there is a large opportunity for a “simpler platform […]

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27

Mar
2019

2019 Transportation and Travel Report

Engagement is the fundamental measurement of success for mobile applications. But as more apps flood the market it becomes increasingly difficult to cut through the noise in order to appeal to users. Connecthings research shows the answer is simple: context. By using intelligence about location, time and user behavior, marketers and developers can better understand […]

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12

Mar
2019

partnership connecthings iterable

Connecthings Partners With Growth Marketing Platform Iterable

Connecthings is proud to announce it is now integrating with Iterable, bringing app marketers and developers the ability to personalize their users’ experiences across channels leveraging Herow’s location intelligence platform. Iterable is a growth marketing platform that enables brands to create, execute and optimize campaigns to power world-class customer engagement across different channels (email, push, […]

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07

Mar
2019

Welcome to the team, Cédric Nicolas!

Cédric Nicolas becomes our new CTO! He will lead our engineering teams and ensure the execution of our location intelligence platform Herow. New York: We announced today the appointment of Cédric Nicolas as our new Chief Technology Officer (CTO). This news comes on the heels of the appointment of Robert Unsworth as a Chief Revenue […]

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13

Feb
2019

Welcome to the team, Rob Unsworth & Pascal Ehrsam!

Rob Unsworth and Pascal Ehrsam will drive growth strategies following the company’s release of its new augmented location platform Herow NEW YORK- Connecthings announced the appointment of Robert Unsworth as Chief Revenue Officer and Pascal Ehrsam as Chief Brand Officer. The executive team expansion follows the company’s successful launch of its augmented location solution Herow […]

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24

Jan
2019

2019 Mobile Usage Trends Report

Users expect “smart” applications that understand their behavior, anticipate their needs, and offer relevant solutions. Our recent survey, the ‘State of Mobile Application Usage’ revealed several useful trends for the mobile space related to location data, user behavior and privacy standards. Beyond that, applications that deliver experiences and enhance services based on user context will […]

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19

Dec
2018

Part 1: What Major Trends of 2018 in Mobile will Carry Forward into 2019?

By Laetitia Gazel-Anthoine, CEO of Connecthings In today’s mobile application-crazed society, consumers expect “smart” applications that understand their behavior, anticipate their needs, and offer relevant solutions. By moving beyond point-in-time pin-drop location services to augment the application with user data in context, mobile marketers can provide a more valuable, contextual user experience that will drive […]

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03

Oct
2018

Connecthings Launches Augmented Location Platform to Fuel Richer User Experiences

Connecthings today announced the launch of Herow, an augmented location platform that provides mobile application developers and marketers with the tools and user insights needed to transform the way they deliver valuable, personalized mobile user experiences. A recent Connecthings survey of more than 1,000 mobile users, “The State of Mobile Application Usage,” shows a demand […]

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03

Oct
2018

How Augmented Location Fuels Mobile Marketing

By Laetitia Gazel Anthoine, CEO of Connecthings In today’s mobile application-crazed society, consumers expect “smart” applications that understand their behavior, anticipate their needs and offer relevant solutions. By moving beyond point-in-time pin drop location services to augment the application with user data in context, mobile marketers can provide a more valuable, contextual user experience that […]

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29

May
2018

Connecthings signs a partnership with Citygoo to offer ridesharing options in case of delays in public transport

Connecthings has signed a partnership with Citygoo, a leading car pooling app in France, to create an exclusive Smart Alert© service that warns the user of the delay or cancellation of their next bus or train while offering them a ride-share alternative. By joining their know-how in geo-location and machine learning, the two start-ups intend […]

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05

Feb
2018

Welcome Paul Emile in the Connecthings’ Team!

Connecthings is delighted to welcome Paul-Emile Saab to its management team. Paul-Emile will be leading our development in the UK and also be our VP for Partnership & Marketing. In this role, he will reinforce the company focus on taking to mobile applications publishers the same unique combination of location intelligence, award-winning tech and software […]

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