News: Product



dormant user

Reactivating the dormant user

Reactivation campaigns are an essential cog in the mobile marketing machine and are critical to high engagement and retention rates. In fact, mobile apps retain only 8% of their acquired users after 1 month, and users end up spending 80% of their active mobile time on 3 mobile apps. To get users’ attention and stay top of mind, reactivation campaigns are crucial to remind the user of the mobile app’s service and value.

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Connecthings Launches Augmented Location Platform to Fuel Richer User Experiences

Connecthings today announced the launch of Herow, an augmented location platform that provides mobile application developers and marketers with the tools and user insights needed to transform the way they deliver valuable, personalized mobile user experiences. A recent Connecthings survey of more than 1,000 mobile users, “The State of Mobile Application Usage,” shows a demand […]

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