News: Product

26

Nov
2019

HEROW vs Native Geofencing Tools

In short The HEROW SDK offers developers a way to monitor more locations, with higher precision and this homogeneously across devices and OS versions. Places libraries, as well as behavioral recognition algorithms, allow apps to go beyond the lat/long coordinates and understand the full context of their users. With APIs, integrations and a full SaaS […]

Read more

25

Nov
2019

Launching Intercom Integration

The HEROW team is excited to launch our newest integration with the messaging platform, Intercom! This partnership is part of the team’s effort to allow mobile apps to enrich user engagement and communications with the addition of user context.  Centralizing user information collected through the HEROW solution within the Intercom dashboard, the integration will allow […]

Read more

18

Nov
2019

Introducing HEROW Live Events

And we are live! The HEROW team has developed a Live Events API (also known as webhooks) which allows clients to access the user intelligence collected by the HEROW SDK right from their servers. The feature is part of the team’s effort to allow marketing teams to augment all of their practices with the addition […]

Read more

18

Apr
2019

dormant user

Reactivating the dormant user

Reactivation campaigns are an essential cog in the mobile marketing machine and are critical to high engagement and retention rates. In fact, mobile apps retain only 8% of their acquired users after 1 month, and users end up spending 80% of their active mobile time on 3 mobile apps. To get users’ attention and stay top of mind, reactivation campaigns are crucial to remind the user of the mobile app’s service and value.

Read more

03

Oct
2018

Connecthings Launches Augmented Location Platform to Fuel Richer User Experiences

Connecthings today announced the launch of Herow, an augmented location platform that provides mobile application developers and marketers with the tools and user insights needed to transform the way they deliver valuable, personalized mobile user experiences. A recent Connecthings survey of more than 1,000 mobile users, “The State of Mobile Application Usage,” shows a demand […]

Read more