Connecthings partners with Didomi, the next-generation privacy solutions platform

22 February 2019


Connecthings is proud to announce a new partnership with Didomi, the next-generation privacy solutions platform.

Didomi is a European leader in web-based Consent Management Platform (CMP) that recently launched in-app SDKs offering app developers easy-to-implement and state-of-the-art CMPs that provide app users with the highest level of controls over their personal data.

Together, Didomi and Connecthings – through Herow, our leading location-based marketing platform – are on a mission to champion responsible practices when it comes to personal data collection and particularly the respectful and user-centric treatment of location data by mobile applications.

Although GDPR was very much top-of-mind for most of 2018, poor personal data processing practices remain commonplace across the industry. Most apps are currently in breach of GDPR requirements when it comes to personal data collection, storage and processing, mainly due to lack of time, resources or awareness. This can be either of their own making or through the use of third-party SDKs that do not offer the relevant privacy features.

Didomi and Connecthings believe it is their responsibility – and the broader industry’s – to keep raising awareness levels within the mobile app developers’ community, and to offer them accessible and inexpensive tools and solutions so they can become compliant with GDPR new standards and learn how to manage their user data responsibly.

Through this partnership, the two companies will co-create educational content for the mobile app ecosystem at large in the form of mini-guides, webinars and blog posts, as well as explore joint commercial solutions for small- to mid-size mobile applications.

Visit the Connecthings stand at MWC in Barcelona (Hall 8.1 stand E49) for early access to some of the co-created content and the chance to enroll in upcoming webinars!

Want to know more? Get in touch!

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