News

19

Feb
2020

2020 PRIVACY REPORT

Our newest study “Mobile Location in the Age of Privacy” is out!  HEROW conducted two reports, in France and in the US, to understand the opinions and behaviors of both populations towards sharing their location and data with mobile apps. The reports include data from 1237 French and 1357 Americans of four generations: Baby Boomers, […]

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21

Jan
2020

MOBILE ENGAGEMENT: 5 TRENDS TO TRACK IN 2020

Paris, December 10, 2019 – HEROW – leader in mobile engagement and user context – today unveils the 5 trends related to data privacy, notifications, and user experience to follow closely in 2020. In the hyper-competitive mobile app industry, where retention rates average from 4 to 32% after 90 days, app publishers must maximize the […]

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26

Nov
2019

HEROW vs Native Geofencing Tools

In short The HEROW SDK offers developers a way to monitor more locations, with higher precision and this homogeneously across devices and OS versions. Places libraries, as well as behavioral recognition algorithms, allow apps to go beyond the lat/long coordinates and understand the full context of their users. With APIs, integrations and a full SaaS […]

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25

Nov
2019

Launching Intercom Integration

The HEROW team is excited to launch our newest integration with the messaging platform, Intercom! This partnership is part of the team’s effort to allow mobile apps to enrich user engagement and communications with the addition of user context.  Centralizing user information collected through the HEROW solution within the Intercom dashboard, the integration will allow […]

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18

Nov
2019

Introducing HEROW Live Events

And we are live! The HEROW team has developed a Live Events API (also known as webhooks) which allows clients to access the user intelligence collected by the HEROW SDK right from their servers. The feature is part of the team’s effort to allow marketing teams to augment all of their practices with the addition […]

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