News

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May
2019

The 10 Commandments of Location Intelligence Marketing

The explosion of mobile usage paired with the technical evolution of smartphones has brought the rise of location intelligence. Today, location intelligence brings contextual information and personalized experiences to many sectors including travel, mobility, retail, and healthcare. Behind the scenes, marketers are using this new tool to tackle many of the challenges related to discovering, […]

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22

May
2019

In retail, it’s context, context, context!

In which contexts do users prefer to receive notifications from retail apps? In which contexts do users typically use retail apps? These are the two questions that we wanted to address to help marketers of retail apps improve their campaign strategy. The results revealed a clear opportunity for the marketing teams of retail apps to […]

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18

Apr
2019

dormant user

Reactivating the dormant user

Reactivation campaigns are an essential cog in the mobile marketing machine and are critical to high engagement and retention rates. In fact, mobile apps retain only 8% of their acquired users after 1 month, and users end up spending 80% of their active mobile time on 3 mobile apps. To get users’ attention and stay top of mind, reactivation campaigns are crucial to remind the user of the mobile app’s service and value.

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18

Apr
2019

user-privacy

Our 4 User Privacy Best Practices

In his 3,200-word missive opinion piece, Mark Zuckerberg’s exposed his vision of Facebook’s future. He explained how the company will increasingly shift away from public posts to encrypted, ephemeral communications on its trio of messaging apps. According to the head of the world’s biggest social network, there is a large opportunity for a “simpler platform […]

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