HEROW STORIES

DRIVING RECURRING USAGE
with USER LOYALTY AT LOCAL STORES

Driving users to nearby stores

The HEROW platform allows Phenix to send notifications to users when they are near select partner stores and remind them of available discounted goods.

BUILDING USAGE WITH RETARGETING CAMPAIGNS

With the Herow segmentation panel, Phenix can segment users based on how often they visit stores, and whether their home or work locations are close to those locations. These segments allow the app to build lasting usage habits with retargeting messages.

COMMUNICATING WITHOUT ANNOYING USERS

With a growing user base that is increasingly spread out geographically, Phenix’s challenge was to communicate offers and suggestion only to users that can act on the message. Ex: Not engaging a user that is far from the store and cannot act on the promotion.

"WITH AN INCREASINGLY INTERNATIONAL USERBASE,
HEROW HELP US to KEEP USERS ENGAGED WITH THEIR local stores
THROUGH targeted notifications"

LEARN HOW
OUR CONTEXTUAL PLATFORM
CAN BOOST YOUR ENGAGEMENT