DRIVING RECURRING USAGE
with USER LOYALTY AT LOCAL STORES
Driving users to nearby stores
The HEROW platform allows Phenix to send notifications to users when they are near select partner stores and remind them of available discounted goods.
BUILDING USAGE WITH RETARGETING CAMPAIGNS
With the Herow segmentation panel, Phenix can segment users based on how often they visit stores, and whether their home or work locations are close to those locations. These segments allow the app to build lasting usage habits with retargeting messages.
COMMUNICATING WITHOUT ANNOYING USERS
With a growing user base that is increasingly spread out geographically, Phenix’s challenge was to communicate offers and suggestion only to users that can act on the message. Ex: Not engaging a user that is far from the store and cannot act on the promotion.