3 Product Missions For

Privacy-Friendly
Geolocation

At HEROW we believe that geolocation data should be leveraged to create useful experiences for mobile users and be owned and controlled by the end user itself.

Rectifying the imbalance
within the geolocation space

While mobile users are generally open to sharing their location and see the value of location data, they feel a lack of control and a lack of transparency towards how their data is leveraged. It is time that the industry realizes this and takes actions to give mobile users control over their data

56%

of mobile users share their location data with mobile apps

36%

of mobile users do not feel in control of their location data

70%

of mobile users understand the value of location data

Product Mission 1: Creating Value

We believe that reacting to user contexts allows mobile applications to bring engaging and valuable experiences to users. 

We provide mobile apps the tools (integrations, in-app actions and notifications) to use user location to create valuable experiences for their users. We are a first-party data provider, not a company that lives on commercialization of user data.

Data From HEROW's "Mobile Location in the Age of Privacy" 2020 Report
see link below

Product Mission 2: Reflecting Transparency

We believe that mobile apps that simply and clearly explain the value brought by geolocation data build trust with their users and increase opt-in rates. 

We provide our clients with best practices on how to ask for location access to their users and guide them in the process to maximize opt-in rates.

Data From HEROW's "Mobile Location in the Age of Privacy" 2020 Report
see link below

Product Mission 3: Giving Control

We believe that mobile apps should give to their users all the means necessary to control, access and delete the information collected on them.

We provide our client APIs to put in place the proper architecture in order to comply with the privacy measures imposed by regulation.

Data From HEROW's "Mobile Location in the Age of Privacy" 2020 Report
see link below

We did our research

We surveyed more than 3,000 users in the span of 2 months to truly understand :

  1. What influences the most users to sharing their location
  2. The biggest risks that users associate with location sharing
  3. The location based app experiences that users find most valuable
  4. The Average Location Opt-In Rates

Understanding variations according to:

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