In the AGE OF PRIVACY
How mobile apps can leverage the power of location with full respect of user privacy
A NEW ERA FOR MOBILE LOCATION?
The passing of another year has brought a continued, and renewed, emphasis on the protection of mobile privacy and how personal information is being treated. More so than years past, mobile location has become a key aspect of 2019’s privacy debate discourse.
As the data throughout this report will show, the privacy component of mobile location is not a clear-cut issue. There are app experiences for which Americans value the use of geolocation, there are different ways of asking users to share their location and different measures to put in place in return.
In short, there is a way for mobile apps to collect mobile location that is in complete harmony with the privacy by design age.
For these mobile apps this report aims to provide concrete answers to all their practical questions regarding location: On average, how many users opt-in to sharing their location? How does this vary across app categories, operating systems, audiences? What influences users the most to share their location? What are the biggest worries in terms of location sharing and what do users demand in return?
IN THIS GUIDE WE WILL EXPLORE
Analyzing how responses vary according to different demographics:
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