GROWING APP ENGAGEMENT
BY promoting content & Features
At key locations
Promote content creation
The HEROW contextual notifications allows Seetymood to remind users when the are at key going out places to record and post a video on the app.
Driving usage & acquisition
By reminding users of the Seetymood app when they are at key going out places, HEROW notifications drive loyalty and recurrence of usage by bringing users back to the app. In addition those reminders when users are at key going out places also drives acquisition as users using the app shows the service to new potential users and ultimately brings acquisition.
Testing new features
Finally, HEROW contextual notifications allow the app the push new features at key places where they are most relevant. For example, pushing discount for partner bars, when the users is located at those bars.