Increasing local app usage with timely notifications
Analyzing key opportunities for app usage
The HEROW platform allows WeTrott’ to analyze the locations at which the app is opened and where users spend more time on it. Moreover with home and work recognition, the app can understand where users begin their commute.
Segment users based on their typical commute
The Herow segments also allow WeTrott’ to group their users based on how frequent they pass by a scooter booth. In doing so, the app can engage with users that represent an opportunity for regular usage of the app.
Drive usage with timely notifications
Sending notifications around scooter booth at the time when users are commuting allows WeTrott’ to remind users of the value of their service when users have the biggest need for it. In doing so the app increases the stickiness (DAU/MAU) of the app.