After testing tools like this, ZipChat feels more focused on selling than most chatbots, which is a big plus. It actually engages users instead of waiting for them to ask questions. The setup is simple, and the AI responses are quite natural. But it is not perfect sometimes replies can feel slightly scripted, and for small stores with low traffic, it may not show big results. Also, you still need good product data for it to work well. Overall, it’s powerful but works best when you already have visitors coming in.